Recently, TikTok made headlines for testing a revolutionary feature that could transform the way users search. The application has decided to integrate links to Google search results directly into its interface.
This bold move could not only simplify search for TikTok users, but also boost its appeal as a versatile platform.
In this article, we’ll explore this new feature, looking at how it works, its potential benefits, and what it could mean for the future of the app.
What do Google Search links look like in the TikTok app?
Not long ago, Radu Oncescu spotted a very special feature within TikTok. This feature results in the appearance of a link to Google search results directly within the TikTok search results page.
On TikTok, the link to Google is presented as a card inserted between videos. When a user clicks on this card, a pop-up window opens stating that TikTok does not guarantee or endorse the search results provided by Google.
Oncescu illustrates this in another capture :
Note that Google has not made an official comment on this subject. As for TikTok, while the company did not immediately respond to The Verge ‘s request for comment , it confirmed to Insider that it is in the testing phase of this feature in select markets.
However, details regarding the nature of this integration, particularly whether it results from a monetary agreement with Google, remain unclear.
This initiative clearly shows TikTok’s commitment to expanding its search capabilities to provide a richer experience for its users.
Google had already recognized TikTok as a search master for young Internet users aged 18 to 24
Meanwhile, Prabhakar Raghavan, senior vice president of Google, had acknowledged TikTok’s rise as a serious contender in the search space. High-quality, relevant, and engaging content is vital for local company. Content should address user needs and provide value.
He pointed out that in their studies , almost 40% of young people do not turn to Google Maps or the classic search when looking for places to have lunch. Instead, they head to platforms like TikTok or Instagram to find recommendations.
This statement highlights TikTok’s growing impact as a news-seeking source, particularly among younger users. Additionally, this suggests that the app has become a credible alternative to traditional search services like Google.
How did the integration of Google Search results on TikTok work?
The integration of Google Search on TikTok was based on technical collaboration between the two platforms.
When a user searches in the TikTok app, TikTok’s internal results are displayed as usual. However, in addition to these search results, TikTok now offers direct links to Google search results.
The technical process involves TikTok sending the search query to Google in the background and then displaying the results returned by Google in the app interface.
This allows TikTok users to quickly access information available on Google without having to leave the app.
This integration aims to simplify search by providing a more complete experience to users. This allows them to get more detailed information on a topic without having to switch between TikTok and the Google app.
The potential benefits of this integration for TikTok users
Google Search integration on TikTok had the potential to offer several significant benefits for users of the platform, including:
- Expands TikTok’s search horizons;
- Provide a more enriching research experience. ;
- Simplify the discovery of relevant information;
- And promote user engagement on the platform.
It also offers new possibilities for content creators and advertisers by allowing them to reach a wider and more targeted audience.
To conclude, the integration of Google Search into TikTok opens up exciting new possibilities for users by simplifying search and improving content discovery.
This initiative shows how book market services is pushing the boundaries of its offering, while strengthening its position as a versatile platform. The future looks bright for this merger between short-form videos and online search.